Back-to-School Shopping, Parents Are Spending More Than Last Year

Back-to-School Shopping, Parents Are Spending More Than Last Year #Back2School #MySillyLittlegang

Back-to-School shopping is something that my boys look forward to every year. My wallet however does not. It can be a big expense, I know it is for us. The article I am sharing with you today shines the light on how parents are spending more on back-to-school shopping than last year. I hope you find this article as useful as I did.

Back-to-School Shopping, Parents Are Spending More Than Last Year #Back2School #MySillyLittlegang

Back-to-School Shopping, Parents Are Spending More Than Last Year’s research shows back-to-school spending seems unaffected by economic concerns.

The new poll that shows 45 percent of parents are spending at least $200 per child this year – compared to only 29 percent in 2021. And 27 percent will spend more than $300 per child.’s 2022 parent survey also reports that 8 in 10 said inflation will translate into higher spending. President Don Silvestri says there are two reasons for that.

BacktoSchoolSurvey2022-Infog Infographic

“While inflation means you’ll spend more for the same back-to-school items you purchased last year, there’s also a psychological component,” Silvestri explains. “Consumers tend to actually buy more during inflationary periods – if they believe inflation will continue to climb. They figure they’ll actually save money by stocking up on nonperishable goods.”

Silvestri says will conduct further research to see if parents are stocking up on back-to-school items for next year. Other results from the poll indicate parents aren’t scared by the economy, but they are taking it into consideration.

Most parents are willing to shop for generic brands (59 percent) and reuse old supplies (56 percent). But they’re less enthusiastic about cutting other household expenses to make room in their budget (28 percent).

• More parents expect to spend $50-100 more this year (47 percent) than in 2021 (24 percent). However, they’re less likely to spend an additional $200 (7 percent vs. 30 percent).
• Like last year, parents are spending more on clothing (48 percent) than technology (20 percent) or traditional school supplies (31 percent).

“Like holiday shopping, back-to-school shopping is nearly impervious to what’s going on around us – whether it’s inflation, recession, or pandemic,” Silvestri says. “Both happen once a year, and they’re about our children. It’s very hard for us to apply the same financial scrutiny we do in our normal lives, but it is still important to budget for back to school.”

Back-to-School Shopping, Parents Are Spending More Than Last Year #Back2School #MySillyLittlegang’s tips for smart back-to-school shopping:

• Buy when the time is right. The best time to shop is during your state’s tax holiday or if your state doesn’t have a tax holiday shop early in the season to take advantage of sales.
• Invest in second-hand items. A new school year doesn’t have to mean new clothes and supplies. With class materials lists getting longer each year, you can save big by getting essentials second-hand.
• Leverage coupons and student discounts. Couponing is the age-old tip for saving money. You can find them on websites or by adding web extensions like Honey that automatically search for discount codes as you’re online shopping. Coupons are especially useful when buying big-ticket items like computers, other electronics, and dorm furniture.

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Are you looking to gain more exposure for your Brand OR Products this year? My Silly Little Gang has many perfect opportunities for you! For more information click here, or contact me at The 2022 Gift Guides are the perfect place to get noticed.


  1. Lauryn R

    We are definitely spending more for not only back to school supplies, but just about everything in our lives at the moment! It has been so difficult, but it does help to save money when you can.

    1. Silvie (Post author)

      I agree Lauryn. Thank you for always visiting my blog. I truly appreciate it.


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