In a world where bullying. And where kids unfortunately are made aware of the “weaknesses” or “imperfections” that their peers think they have. It’s very refreshing and comforting to see companies that help teach the value of self-acceptance. That is the case of a company called BreadCrumbz.
BreadCrumbz – a new children’s brand founded by mom of two girls, Shannon Addison. Through BreadCrumbz, which follows the lives and interests of four Crumbz characters, Shannon aims to teach girls between the ages of 6 and 12 years old about the value of self-acceptance.
Florida Resident Launches Start-up Aimed At Teaching Young Girls About Self-Acceptance
The BreadCrumbz Brand Encourages Girls Ages 6-12 to Be True to Themselves
June 28, 2016 – Pensacola, FL – Florida resident and mother of two girls, Shannon Addison, has launched BreadCrumbz, a start-up with the mission of teaching girls between the ages of 6 and 12 years old about the value of self-acceptance. Shannon created the BreadCrumbz brand. This brand follows the lives and interests of four Crumbz characters. After observing the negative undertones present in the interactions her girls and their friends had with each other at school.
The four Crumbz characters – Samantha Sourdough, Rachel Rye, Whitney Wheat, and Penelope Pumpernickel. Each of these characters have a unique personality and different interests. Despite their differences, however, the Crumbz all encourage girls to find out what it is they like to do and where their interests lie. But most of all they teach to stay true to themselves in all situations.
“I visited my children at school for lunch one day and was really surprised to see girls using relational aggression when they communicated with one other,” said Shannon. “It was a lightbulb moment. I realized that we – as parents, educators, and mentors – aren’t doing enough to show young girls that it’s okay to have differences. It’s okay to be who you are – and to like different things or activities than your classmate does. The BreadCrumbz brand was borne out of this lunchtime observation, and I’m extremely excited about using the Crumbz to help shape the way girls view and interact with each other.”
BreadCrumbz fans can follow each of the Crumbz characters through a series of Trail Tales posted to the company’s website.
Each Trail Tail story focuses on one Crumbz character and her world, incorporating valuable messages like “Confidence is the best accessory” or “Sometimes friends are the best medicine”. New Trail Tales are posted to the BreadCrumbz site regularly, providing Crumbz fans with plenty of engaging and thoughtful content.
The BreadCrumbz website also includes a Parentz Corner. The Parentz Corner is designed as a place for parents to share their own experiences and learn about raising children. There is also an online store which currently features a BreadCrumbz activity book. Pop Inz charm bracelet sets, and BreadCrumbz t-shirts are also available. Additional BreadCrumbz product lines are planned.
Click here to learn more about the Crumbz.
