Num Noms Stirring up Fun at Menchie’s Frozen Yogurt
We love frozen yogurt and Menchie’s Frozen Yogurt is one of our absolute favorites. Another thing that we love in this house (especially me) is Num Noms. So when we heard that Menchie’s Frozen Yogurt were teaming up with Num Noms I was thrilled! I also couldn’t wait to tell you about it!
MGA Entertainment has teamed up with Menchie’s Frozen Yogurt for a Num Noms store makeover of its more than 550 stores for the month of July.
MGA ENTERTAINMENT TEAMS UP WITH MENCHIE’S FROZEN YOGURT FOR NATIONWIDE NUM NOMS TM THEMED PROMOTION BASED ON POPULAR MENCHIE’S CHARACTERS
Menchie’s Sweet Friends Limited Edition Starter Pack Available Now Only at Toys“R”Us ®
Van Nuys, CA (July 4, 2017) – Summer is getting a little sweeter as the world’s leading private toy company, MGA Entertainment (“MGAE”), and Menchie’s, the nation’s largest self-serve frozen yogurt franchise, partner for a nationwide promotion available only at Toys“R”Us ® . Num Noms TM, the hottest collectible with more than 400 characters and 50 smell variations, is launching an exclusive Menchie’s “starter pack” featuring the Menchie’s Sweet Friends including Menchie, Barry, Chip and Mellow.
“We are excited to see our Menchie’s Sweet Friends transformed into collectible, scented Num Noms characters that are sure to make people smile,” said Amit Kleinberger, Menchie’s CEO.
“Menchie’s stores are colorful, fun and friendly, bringing a smile to every guest in much the same way that Num Noms creates a truly unique and engaging experience for its fans,” added MGAE’s Head of Global Licensing, Juli Boylan. “We’re excited to offer everyone a special way to celebrate summertime with delicious Menchie’s yogurt and a new exclusive Num Noms toy.”
In addition to the launch of the Sweet Friends Limited Edition Starter Pack, approximately 430 Menchie’s stores throughout the United States will get a “Smell so delicious” makeover and offer two exclusive Num Noms-themed limited-edition frozen yogurt cups this July.
“We are delighted to partner Menchie’s Frozen Yogurt with MGA Entertainment” says Gus Valen, Managing Partner of The Valen Group. “This unique and exciting collaboration between two industry leaders involving the creation of fantastic new Num Noms products using the wildly popular Menchie’s characters will drive sales of a wonderful toy product and traffic to a family favorite frozen yogurt retail destination.”
Num Noms, which first launched in the U.S. in December 2015, has continuously delighted millions of children with each new series release. With the newest edition to the franchise being Num Noms Lights, more characters and combinations will be coming to market in summer 2017.
The Sweet Friends Limited Edition starter pack is available exclusively at Toys R Us stores nationwide and online beginning July 2017 for $9.99.
To find a Menchie’s Frozen Yogurt location near you, please visit the Menchies website.
About Menchie’s Frozen Yogurt
Menchie’s creates lasting memories by providing an unparalleled guest experience with a mission to make every guest smile. Menchie’s is a world-leader of ensuring best-in- class products and is the ambassador of frozen yogurt quality worldwide. With 550 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie’s expects to celebrate 600 stores in 2017. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association. For more information, please visit Menchie’s at the links above.
About The Valen Group
The Valen Group is a strategy consulting firm with integrated services in growth strategy, innovation and strategic partnerships. Our mission is to help people do new things. Valen has been named a top trending innovation consulting firm and is recognized as a top 35 global licensing group by License! Global Magazine. We manage strategic brand licensing programs with fewer, bigger deals that are significant and long-term. Brand licensing clients include: Rust-Oleum, Menchie’s Frozen Yogurt, IHOP, Red Robin and Tree Top.
About Num Noms
A cup full of cuteness and a spoonful of surprise make Num Noms so special. Targeted at girls ages 5–9, the food-themed, scented and super-cute collectibles can be mixed and matched to create flavor fusions. With the ability to mix, match and stack to create super special recipes with more than 400 characters and 50+ scents, kids love to display, trade and collect them all. Each Num and Nom character is full of surprises! To learn more information about Num Noms, go to the Num Noms Website or to the official Num Noms YouTube, Instagram, Facebook or Twitter pages.
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Project Mc 2 ™, Bratz®, Num Noms™, Gel-a-Peel™, and Zapf Creation®. Visit the MGA Entertainment Website.